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  • kibblekibble    24 posts
    Please Diva, call me love not mate...I'm a sheila.

    I'm not sayng ban children from race courses - I'm just saying to my mind there's more value in promoting the sport to adults.

    Have family race days, they're great events but not every race day needs to have children's promotions.

    Like I said I'll agree to disagree on this one.
  • thefalconthefalcon    20,483 posts
    good theory, rio but HOW do you attract that demograph?
  • TheDivaTheDiva    13,248 posts
    kibble said:

    Please Diva, call me love not mate...I'm a sheila.

    I'm not sayng ban children from race courses - I'm just saying to my mind there's more value in promoting the sport to adults.

    Have family race days, they're great events but not every race day needs to have children's promotions.

    Like I said I'll agree to disagree on this one.

    sorry love, my mistake!

    ;)

    RIO likes this post.

  • lamelame    1,757 posts
    work out a deal with rio, bhp ect
    perth racing membership part of salary package?
    just like the hbf cover ect they already provide
    gee that'll get all the do gooders that are already against fifo going :))
  • thefalconthefalcon    20,483 posts
    not a bad idea, lame. maybe with a bit of fime tuning it may work.
    bloody pity gina and twiggy are not race goers....
  • CarlosaCarlosa    1,287 posts
    edited April 2013
    Forget this first bit!!! *EDIT
    The Diva said:

    they might not spend as much mate...but they wont come at all if the kids cant be occupied....you can disagree with that, but the research is there to prove im right. once you have 'em (kids) you cant just drop 'em off!

    why do you think the racecourse is not full of 20 year old males now? we havent done enough in the last 10-15 years to get those kids interested and now there are so many other things they'd rather do.
    My interest in the races was born out of my parents taking me. Then my mates uncles took us every week when we were in school and we never missed a saturday through high school. Show me a handful of 15 year olds on course today?

    So when you were taken every week, say pre teenager years by your parents, what were you 'occupied' with?

    I don't quite understand this need to 'occupy'. When my Dad used to take me, I watched the bloody horses parade around the ring, I watched the jockeys get legged up, I watched the bookies put on a bit of theartre, I watched Dad circle horses names in hte race book. I was enthralled. None of this jumpy castle crap - Dad wouldn't of bothered taking me if all I was going to do was go and play on a play ground manned by some bogan sucking back winnie blues so he could duck off and have a punt and a beer.

    Remembering this was back in the day, (and I dont condone this) when Dad would still probably have half a dozen cans and drive us home. Now, you just can't do that anymore, but Dad would not bother going to the races if he can't have a beer, and he wouldn't have dreamed of loading me and my brother into a taxi so we could just go on a couple of jumpy castles.

    I am no closer to knowing what the answer is, or for that matter, the question.

  • lamelame    1,757 posts
    edited April 2013
    falc maybe they should of been taken as kids ? ;)
  • RadmanRadman    1,992 posts
    My first memory of the races was watching a horse called Kingston Town at Ascot, I was about 7 or 8. Loved the colour, excitement and buzz of the track. Got me hooked.

    I fully intend getting my kids hooked too. They've been to the races plenty, but I took them all to Flemington a few weeks back and for the first time my 8 year old started to show some interest. I was proud as punch B-)

    If that doesn't win me Father of the Year, what will?
  • raconteurraconteur    610 posts
    edited April 2013
    Spudley said "......you should know who you are commenting about...."

    wow what hubris - you're saying that we need to know and respect who you are and what your high status is, before we comment ???? Pifffh

    Thoroly_Bread likes this post.

  • bradybrady    1,463 posts
    kibble said:

    With all respect Brady....this initiative is not attracting new business....it is incurring additional overheads. There is no additional revenue to be gained from having families attend race meetings on a regular basis. The cost of hiring a bouncy castle/face painter/animal farm or whatever is not recoverable.

    A few years ago Gloucester Park ran a promotion whereby people who purchased entry received a range of discounts on hospitality products. It was well supported but I believe it did not generate any additional income to the club...if anything the promotion was subsidised by the Club. I also have heard that WAGRA subsidises the food and beverage costs for the benefit of their patrons. Fantastic for the patrons and accolades to GP for this past promotion and WAGRA for the current scenario however at the end of the day the funding for these ventures comes off the bottom line.

    Bigger crowds do not necessarily equate to higher revenue on race days but they do equate to higher operating costs.

    Having said all that I don't know what the answer is to increasing oncourse turnover and attendance. I only know it's not families.

    So trying to attract new people from all walks of life to the game by taking a few risk (costs)
    Is not the go
    Give me a break !
    It's about building new clients new punters
    = dollars
    It's not rocket science
    You have no delete delete
  • bradybrady    1,463 posts
    lame said:

    work out a deal with rio, bhp ect
    perth racing membership part of salary package?
    just like the hbf cover ect they already provide
    gee that'll get all the do gooders that are already against fifo going :))

    Great idea !
  • RIORIO    14,902 posts

    good theory, rio but HOW do you attract that demograph?

    There are a lot of marketing guru’s that get it right. We need to tap into the experts, and I believe we are doing that. But the focus for a while has been 18 - 25...In this day and age 18 is still too young, as a lot don’t enter the workforce until that age. They need to have a few years of money in the pocket, that is why I reckon 25-35.

    They want to be seen, to be social and enjoy themselves.

    Facebook pictures in nice trendy bars scattered round the course. Selling wraps and cheap Asian foods and salads, and other healthy shit, that us old bastards don’t get into. Along with colour, glitz, public transport and taxi ranks that work.. They want to get there, be seen, have fun and then get out and go to the next place. They aren’t massive drinkers, but they are steady and want to get the balance right. But they want to be seen in a good spot. A $200 day is not expensive for them if they are seen and it is trendy.

    Imagine being caught in that photo that Diva put up. You’d want to f...ing hide in embarrassment!!!!! Imagine if 40 people were sitting in a small bar with a wall of TV screens on one side behind the bar, automatic tote machines on the other and seating at dome type booth seats down the middle for 10 groups of 6-8 people???? they'd all want their photos taken.

    The crowds are smaller, make the venue to suit the market and they will come, be seen and come back again...but what would I know?? I’m close 50..go ask a 30yr old what they want. And give it to them.
  • kibblekibble    24 posts
    Brady. I'm not sure where in my posts you read that I was against attracting new people to racing....my point of discussion is that hosting regular family days does not generate sufficient income to cover the additional promotional costs involved.

    My preference is to attract more adults (and as I stated earlier, preferably 20+ males) to the industry and Rio's comments re looking at the 25-35yo market has great merit as there is a higher amount of disposable income in this demographic.

    It's a bit sad that in your opinion I have no idea. I would have hoped that members of this forum would be open to debate and not simply dismissive when they encounter alternative views to their own.

    Carlosa likes this post.

  • DamienWyerDamienWyer    7,985 posts

    not a bad idea, lame. maybe with a bit of fime tuning it may work.
    bloody pity gina and twiggy are not race goers....

    they wanted to, but there was nothing for kids to do at the races in those days
  • thefalconthefalcon    20,483 posts
    rio, do you have any idea the cost of having "nice trendy bars" scattered around the course.....prohibitive!
    whats that bar/room just under the grandstand...the king edward?? never seems to be occupied, that could be outfitted, maybe extended by glass looking out onto the lawn area.
    on the other hand..just look at that white jumbo, the pr lounge. admittedly it looks like a dungeon...give that a bit of glitz.
    just thinking out loud....
  • bradybrady    1,463 posts
    My perception from you is you don't want
    Families ?
    Because they don't generate any revenue ?
    First of all offer value To get people back to the track
    They will come but that will take time .
    Taking a long term view begin with the end in mind .
    Slowly the revenue will increase
    But getting people to attend should be the first
    Task at hand .
    At that means anybody and everybody from all walks of life including families ?
    Don't just target individual democratic age brackets
    Promote value for money
    And the dollars will flow
    KISS
  • thefalconthefalcon    20,483 posts
    value for money is the key......end of story.....
  • RIORIO    14,902 posts
    yep that is the problem Falc and always has been, but what price patronage??? ..Each one could easily run up a $200k fit out bill, maybe more. So to do 2 or 3 of them to create a bit of demand would be costly.. but would it help get and keep people at the track in the age bracket that we talk about??

    It's the price of doing business...but only if it is what that age bracket want.. The dungeon iss shocking and should be used as an over flow area only
  • lamelame    1,757 posts
    like the casino TAB?
  • RIORIO    14,902 posts
    haven't been there lame..but i'm pretty sure those guys know how to make a venue that will draw patrons back
  • thefalconthefalcon    20,483 posts
    a big problem is that patrons are herded of the premises, like errant cattle, soon after correct weight on the last.
    then there is the problem of trying to get a taxi.
  • raconteurraconteur    610 posts
    Actually as a patron there is a very big UPSIDE to PR's recent cost cutting:

    1- easy free parking in members' cap park - no gateman you see.
    2 free access through the members' gate as there is no badge checker or they've knock off early.
    3 - newly permitted (not really) but now available - easy access to horse stalls area with one guard for three gates - the kids can even follow.
    4. able to take your drink anywhere - although you might have to walk a fair way as several bars have closed/ downsized.

    Ahh the Silver Lining of the cost cutting cloud for us pleb.'s
  • I often see Bucks and Hens parties at Ascot, do Perth Racing do any thing to accommodate these groups of young
    people? there is nothing on their site with information or packages for these types of groups :-/ could be a real winner if it was promoted well.........

    RIO likes this post.

  • thefalconthefalcon    20,483 posts
    good thought....
  • theduketheduke    284 posts


    Bucks and Hens parties are simply trouble and an additional headache for secutity, racegoers and did I mention cleaners?

    Take my advice and don't go there..

    wedge likes this post.

  • wedgewedge    269 posts
    <
    the duke said:



    Bucks and Hens parties are simply trouble and an additional headache for secutity, racegoers and did I mention cleaners?

    Take my advice and don't go there..

    absolutely agree

    this is not the message the club wants to send out.... in fact, without doing it, this is what the club is promoting.....

    governments are trying to send a drink wise message to the community and this sort of activity would not be supported, ultimately when the going gets very very tough and we require support it will be taken into consideration

    sadly i take my son to the races only to see a bloke dressed in a sunday best dress full up to the eyeballs, yes he has given the club some money but i can assure you that it will be the only time they go to the races in 2 years.... they are not REGULAR race goers and do not foster healthy demographic distribution, messy bucks days simple harm the integrity of the sport

    would you see a bucks day at a footy game? no because they do not tolerate drinking, they promote families!

    one of my big issues is the club makes almost as much in grog sales as it does in tote revenue on course, this club is rapidly turning into a drinking club not a racing club.... other revenue streams are required


  • RIORIO    14,902 posts
    the good thing about them at the races is that it is generally a starting point, not the finishing point, so a lot of those problems come later in the day/night.

    I think it'd be good to cater for them..give them arm bands for discounted drinks - maybe in that horrible PR Dungeon - access to members car park for bus pick up and drop off, entry, race book...and $20/head for a normal Saturday..

    Reckon it has got merit..they are usually groups of about 10-20 and I've never known one that hasn't gone somewhere after the races, so the problems get moved on, and they re all known and if they re booked in, someone is responsible for the group or any damage that is done.
  • theduketheduke    284 posts

    Not sure about the merits of discounted drinks so that the problem can be started and then moved on.
  • wedgewedge    269 posts
    the duke said:


    Not sure about the merits of discounted drinks so that the problem can be started and then moved on.

    the merits of discounted drinks for bucks day participants are more track invasions and greater security presence
  • RIORIO    14,902 posts
    yeah, yeah stupid suggestion, as i remember i've been told that the club, under it's liquer license actually isn't allowed to offer that sort of incentive anyway...so withdraw that and just do an entry package..with 2 free drinks..like they do on the days The Deck is promoted.

    At least if they do a package deal and parties are booked in, they will know the days to have a few extra people on board for potential security issues.. or a few people for security under 60 and over 170cm!!!
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